It's Easy to Fall In Love with Melbourne's will hyde

We are stoked to introduce you to one of our new favourite pop acts right now - will hyde. His debut single is a totally polished piece of low-fi pop - think Jeremy Zucker with a dash of Dominic Fike - and we’re officially obsessed. 

“easy for u.” is a gorgeously melodic, uber catchy pop track (like, you’ll be singing it in the shower for weeks, catchy). Funnily enough, the lyric video was shot with Will in the shower… It’s not creepy, don’t worry!

“‘easy for u.’ is a song about giving more in a relationship than you’re getting back,” said Will. “It’s reaching a point of awareness where you can finally see how you really stand with another person - awareness I think is the most important thing when it comes to anything… life, relationships, friendships. 

will hyde is also confirmed to be working alongside Creative Director Stefan Kohli, who is the creative mastermind behind Jeremy Zucker, and has previously worked with Mac Miller, Ariana Grande, LANY, Lauv, and more… Which explains why everything about this kid is so polished - meanwhile, he’s only 20 years old!

Funnily enough, he’s been around for yonks… As a teenager in a producer duo project SŸDE, Will found early success to the tune of over 65 million streams and nearly 1 million monthly listeners on Spotify alone, including praise from triple j (including being 2017 Unearthed High finalists). However, as SŸDE’s profile rose so did Will’s detachment from the commercial beats behind his name. Fortunately, taking the risk to leave behind a fracturing relationship with his musical partner and bring SŸDE to a standstill would have its own rewards - namely, this absolute banger!

Basically will hyde’s music tells a story of metamorphosis and being open with oneself, amid a distinguishing self-awareness that speaks to youth around the world. According to his team, “His new project is the diary entry of a person whose greatest inspiration has been trusting the process, and now finally recognises himself in the mirror.”

We love?! We can’t wait to hear more from Will - it’s sounding amazing so far.