AURORA Shares Her New Single “Give In To The Love”
Norwegian creative AURORA, the fairy-like being who blesses earth, has enchanted us further with the release of her latest single “Give In To The Love”. A deep reminder of her talent, she truly showcases her power of who she is and what she can do with this new track consisting of dark pop beats and elements that come together to create a unique pop anthem with edge and tones of nostalgia. This song embodies the character and fashions of AURORA’s past styles while incorporating new pop infused elements that we haven’t heard from her before, further establishing her position in the industry with her versatility.
"I was thinking about Prometheus, and how he stole the fire to sculpt us - the humans.” Said AURORA on creating “Giving in to the Love”, “And how the human’s current obsession with beauty makes us forget and devalue the fire that rests within us. Our inner self, and the most important part."
The latest single is just a taste test of what's to come with her upcoming fourth album release “The Gods We Can Touch” announced today via Glassnote Records. The perfect extension of her 2019 record “A Different Kind Of Human (Step II)”, “The Gods We Can Touch” elevates AURORA’s music to new heights. “The Gods We Can Touch” is an elegant and celestial but provocative album about shame, desire and morality, all seen through the narrative prism of Greek mythology. In each of the album’s fifteen songs we meet a different god. On “Exist For Love”, it’s Aphrodite, on “Cure For Me” it’s Panacea, on “Heathens” it’s Persephone and more to be released.
Speaking on the inspiration for her upcoming album, AURORA notes "The Greeks had gods and goddesses for everything, For anxiety, for wine, for sex, one that was neither man nor woman… Long ago when this concept of gods and goddesses started they were more human, more relatable, and almost touchable. Most importantly, they had flaws.”
And it’s through those flaws — or perceived flaws — in even gods and goddesses that Aurora has been able to explore the redundant concept of shame.
“In short, this album is a celebration of all the things we should never be ashamed of,” she adds. “A celebration of being human, and what makes us human.” Somewhere in the middle of it all we find are core values like instinct, empathy and a sense of adventure and exploration. We also find acceptance. Acceptance, in AURORA’s words, “of what makes us different.”
At the ripe age of 25, AURORA is taking the world by storm having claimed some of the most unimaginable achievements. With over one billion streams and five million followers under her belt, her success is only growing larger by the day and we can’t wait to follow her every step.
