We're In Trouble, Guard Is Calling The Cops
Pop works best when there's a beating, sometimes bleeding, heart at the centre of it. The power of putting soaring pop melodies together with a pervasive sense of melancholy is something GUARD has been honing in on now for quite some time, and perfects the balance between the two within this latest emotionally-weighted track “I’m Calling The Cops”.
The track was produced by LA producer notfamous and Charli XCX’s producer Umru. GUARD describes the song as an emo, electronic, pop song with elements of PC music and allows both the unique tones of GUARD’s vocal to swirl and mix with the late-night vibe of the production. The track is an instant love and a warning to not go breaking GUARD’s heart; a personal reflection upon past experiences about letting go of unhealthy patterns in his life and becoming content with who he is as a person.
GUARD is a true hidden gem of the Aus-pop world having been raised in South Africa, residing in Melbourne for a time, and currently based in LA. His previous track “Raincoats”, produced by Felix Snow (Kiiara, Terror. Jnr) gained traction internationally and premiered via V Magazine.
Through his own efforts, GUARD has amassed remarkable streams on digital streaming platforms — his biggest track to date, “Pineapple Crush,” features his own vocals and production with an impressive 2.7 million streams on Spotify. Guard’s 2017 single “Xylophone” continues to dominate Spotify as well, sitting pretty at 1.3 million streams.
Guard boasts an impressive follower count on his second Instagram page @mycringe
Beyond his infatuation with making music, GUARD is an the unchallenged Meme Lord of the internet. He’s the sole admin of mega-popular Instagram meme accounts @tindervsreality and @mycringe, which boast 1.3 million followers and 449,000 followers respectively.
Witty, brilliant, and honest, GUARD is an artiste and knows exactly what you need before you even knew you needed it. There is no one else out there quite like GUARD.
“I’m Calling The Cops” is available to stream and buy across all platforms now!
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