Fleur De Mur Releases Gorgeous Alt-Pop Track "Neither Am I"
Fleur De Mur is the unapologetic soulful, nu-disco inspired alt-pop we need right now and her latest track “Neither Am I” is the proof of that. There’s an electricity and excitement that surrounds Fleur’s enigmatic aura and it brings an essence of self-assurance that holds steady in her liberated defiance of enclosure within one genre.
Speaking on the track, Fleur De Mur said, “Neither Am I was born from an existential crisis I experienced where I questioned every detail of my perceived reality. I looked at someone I loved and was overcome with this deep sense of ‘oh you’re not really here. And if you’re not here then neither am I. And if I’m not here then none of this is real.’ I wanted to encapsulate this earth shattering, monumentally overwhelming sensation.”
She continues, “Neither Am I is an ode to that eerie feeling of looking at yourself in the mirror and wondering who the consciousness is watching the reflection. And whilst questioning life’s meaning feels like a deeply personal lonesome experience, it’s part of being human so this song yearns to share in that affinity.”
Produced by sought after Melbourne RnB beat maker SB90, Fleur’s sophomore single ‘I Don’t Want To Fall In Love’ was released at the end of 2021 to international playlist inclusion and applause from Australian critics such Happy Mag, “Fleur De Mur sounds assured, ready and unapologetic on her disco-inspired sophomore single I Don’t Want To Fall In Love.”
Neither Am I is accompanied by a stunning music video Fleur says “Songs are opportunities for storytelling, and whilst the sonic language is always the driver, for me I also ‘see’ the song - so there’s almost as much importance placed on the visual component of my music’s capacity for storytelling. Inspired by Wes Anderson’s symmetry and pastel hues, I wanted to create a hyperreal world where time stood still, that left you disoriented and questioning what is real and what is imagined. Have you ever felt like you’re watching your own life? This clip encapsulates that unsettling feeling by challenging the notion of who the viewer actually is.”
Fleur continues “My director and creative partner Jackson Gallagher and I stumbled upon a rundown retro roadside motel in regional Victoria who’s real-life inhabitants inspired the slew of colourful characters that drive the music video. We cast mostly locals to play the cameos - even getting a horse on board the team! The vignettes of me inhabiting each character’s clothes/environment poses the question - am I everyone or am I nobody? Warping reality and bending”.
Perhaps it’s the other lives Fleur has lived as a broadcaster and writer that insight a ready familiarity for a relative newcomer or her self-empowered claim to a seat at the table that make this artist feel as though she’s always been a staple. Regardless, with this loud and glittery, meticulously polished and purposeful entrance - Fleur De Mur is ready.
